About Japan Shopping Festival in TOHOKU

It's a Welcome Shopping Campaign in TOHOKU, the six most northern prefectures in Japan’s main island.
In addition to popular Japanese items such as drugs, confectionaries, and fashion, you also can enjoy shopping many local specialties such as SAKE and fruits and so on.
Participating stores are looking forward to meeting & welcoming you.
Come Visit & Enjoy TOHOKU!

Event Period

December 1,2019 - February 29, 2020

TOHOKU is here!

AOMORI

  • Juhyo of
    Hakkoda
    Mounains
  • Apples

AKITA

  • Akita dogs
  • Igloo of Yokote

IWATE

  • Nanbu Ironware
  • Chuson-ji, Konjikido

YAMAGATA

  • Ginzan Onsen
  • Five-storey pagoda of Mount Haguro

MIYAGI

  • Kokeshi dolls
  • Miyagi Zao Fox Village

FUKUSHIMA

  • Akabeko
  • Ouchi-juku

Participating Stores

For more information on
tax-free counters,
and tax-free
stores Participating stores

AOMORI
Participating stores JR EAST PASS
Using coupons		 Tax-free
counter		 Tax-free
services at stores
A-FACTORY ○ ー ○※
Aomori Sightseeing Product Mansion ASPM ○ ー ○※
Aomori Station Building LOVINA ○ ー ○※
Gurutto Yu Aomori ○ ー ー
Hirosaki Station Building APPLIESE ○ ー ○※
NewDays･KIOSK ○ ー ー
ROPÉ(Sakurano Department Aomori Store) ー ○ ー
ROPÉ PICNIC(Aomori Station Building LOVINA) ー ー ー
Sakurano Department Aomori Store ○ ○ ー
Shin-Aomori Station Building AOMORI SYUNMIKAN ○ ー ー
AKITA
Participating stores JR EAST PASS
Using coupons		 Tax-free
counter		 Tax-free
services at stores
KINMAN ー ー ー
NewDays･KIOSK ○ ー ー
ROPÉ PICNIC(Topico&ALS) ー ー ー
Souvenir shop Komachien ○ ー ー
Topico&ALS ○ ー ○※
IWATE
Participating stores JR EAST PASS
Using coupons		 Tax-free
counter		 Tax-free
services at stores
Daichikan ○ ー ー
Fezan ー ○ ○※
KAWATOKU DEPARTMENT STORE ー ○ ー
NewDays･KIOSK ○ ー ー
ViS(Fezan) ー ー ー
YAMAGATA
Participating stores JR EAST PASS
Using coupons		 Tax-free
counter		 Tax-free
services at stores
NewDays･KIOSK ○※ ー ー
S-PAL YAMAGATA ○ ○ ○※
Souvenir shop Yamagata ー ー ー
Souvenir shop Yonezawa ー ー ー
ViS(S-PAL YAMAGATA) ー ー ー
yamagatameiten(S-PAL YAMAGATA) ○ ○ ー
MIYAGI
Participating stores JR EAST PASS
Using coupons		 Tax-free
counter		 Tax-free
services at stores
ADAM ET ROPÉ(S-PAL SENDAI) ー ○ ー
ADAM ET ROPÉ Le Magasin(S-PAL SENDAI) ー ○ ー
Date-no-Gyutan Honpo･Aobatei(S-PAL SENDAI) ○ ー ー
FUJISAKI DEPARTMENT STORE ○ ○ ー
GYUTAN SUMIYAKI RIKYU ー ー ー
KANEZAKI Sasa-kama-kan ○ ー ー
miyagikashiwayaesuparuten ー ー ー
NewDays･KIOSK･BOOKEXPRESS･MEGURIMEGURUME ○ ー ー
ochanoigetakikusuian(S-PAL SENDAI) ○ ○ ー
ROPÉ(S-PAL SENDAI) ー ○ ー
ROPÉ PICNIC(S-PAL SENDAI) ー ○ ー
S-PAL SENDAI ○ ○ ○※
sanmangoku(S-PAL SENDAI) ー ー ー
SELVA ー ー ○※
Sendai Mitsukoshi ○ ○ ー
SENDAI PARCO ー ー ○※
Souvenir shop Sendai(Sendai Station 2F･3F) ー ○ ー
ViS/ROPÉ PICNIC(MITSUI OUTLET PARK SENDAI PORT) ー ー ○
ViS(S-PAL SENDAI) ー ー ー
ZUNDA SARYO(S-PAL SENDAI) ー ー ー
FUKUSHIMA
Participating stores JR EAST PASS
Using coupons		 Tax-free
counter		 Tax-free
services at stores
fukushimakashiwayaesuparuten ー ー ー
jizakenomori ー ー ー
koriyama omiyagekan kannoya､fukushima esuparuten kannoya ー ー ー
koriyamaomiyagekankashiwaya ー ー ー
NewDays･KIOSK ○※ ー ー
ROPÉ PICNIC(S-PAL KORIYAMA) ー ー ー
S-PAL FUKUSHIMA ○ ー ○※
S-PAL KORIYAMA ○ ー ○※
sanmangoku(S-PAL FUKUSHIMA､koriyama omiyagekan) ー ー ー
ViS(S-PAL KORIYAMA) ー ー ー

Services offered at ○※ may vary and may only be available in some of the stores. For further information please check the website.
Eligible stores are subject to change.

※The coupons may not be used at some stores due to their accounting methods.

※The coupons may not be used for some products.

Campaign

Original novelty present

Distribution terms vary from store to store.
Please check the website for more details.

Tin badge & Clear file Tin badge & Clear file
Target store Tin badge Clear file  
S-PAL YAMAGATA ○ ー At the Information Counter, please show your JR EAST PASS and your receipts for shopping that day at S-PAL Yamagata Main Building.
S-PAL SENDAI ○ ー Receive a novelty present with a receipt of 5,000 yen or more (tax incl.). Visit the information desk on the main building's 2F to exchange (10:00 to 21:00).
FUJISAKI DEPARTMENT STORE ○ ー The first 200 persons who present the leaflet at the Tax-free Counter on the first floor of the Main Building and undergo tax-free procedures will receive a Hello Kitty novelty item! Offer ends when supplies run out.
S-PAL KORIYAMA ○ ○ Customers who make purchases of at least 3,000 yen (including tax) between January 2 and February 29, 2020 and present a passport at the Information Counter on the 1st floor of the S-PAL Koriyama Main Building will receive a Hello Kitty novelty item (one item per person; offer ends when supplies run out).
S-PAL FUKUSHIMA ー ○ Present the leaflet and a passport to receive a clear file. Offer ends when supplies run out.
Sakurano Department Aomori Store ○ ○ Hello Kitty novelty item present for the first 200 people who do a tax exemption transaction (1 item per person regardless of the transaction amount, will end as soon as goods run out)
SENDAI PARCO ー ○ "Hello Kitty" novelty item present on a first come basis for customers who make a purchase over 3,000 yen including tax and present their passport (1 item per person, will end as soon as goods run out)
Topico&ALS ー ○ Guests who have seen the pamphlet in their room at Hotel Metropolitan Akita may present their "JR Japan Rail Pass" at the hotel's front desk to receive a "Kitty Clear Folder." (This item will be distributed on a first-come, first-served basis and subject to availability.)
KAWATOKU DEPARTMENT STORE ○ ー File for tax refunds and receive a free "Hello Kitty" novelty item.
yamagatameiten (S-PAL YAMAGATA) ○ ○ The first 100 people who have filed for tax refunds will receive a "Hello Kitty Original Novelty" item. (Limited to 1 item per person regardless of the amount spent. Subject to availability.)
Kinman Topico store ー ○ "Hello Kitty Original Novelty Item" presented to customers who have made purchases of ¥2,000 or more, on a first-come, first-served basis. (One item per customer, offer good while supplies last)

Special Offer

GYUTAN SUMIYAKI RIKYU
  • miyagi

GYUTAN SUMIYAKI RIKYU / 17stores

Official Website

Miyagi gourmet experience at Rikyu

January 13th to February 29th, 2020

Special set meal sale in 17 stores throughout Miyagi prefecture
Sale price: 5,000 yen (5,500 yen incl. tax)
Participating stores: 17 stores throughout Miyagi prefecture, excluding some stores (The Ichibancho store and other 16 stores)
【Contents of special set meal】
・Rikyu beef tongue extreme fry 2 pieces 4 slices
・Sendai beef Sukiyaki　※ using Sendai beef, which is A5 or B5 rank Japanese Black beef
・Sushi (1 roll Grilled Sendai beef sushi, 1 roll Beef tongue extreme fry sushi, 2 rolls Seafood from Sanriku)
・Seasonal Tempura assortment (eel and 2 other kinds/3 kinds in total)
・Tail soup with Shiroishi Uumen (special kind of Sōmen)
・1 cup of Japanese sake (Zaou sake brewery Rikyu original Japanese Sake "Kizuna")　※Japanese sake made from Hitomebore rice from Tome in Miyagi prefecture and Zaou underground water
・Fresh cream daifuku using tea leaves from the northern border of Miyagi prefecture
※Tempura assortment / Sushi (seafood) can change depending on the availability of ingredients

KANEZAKI Sasa-kama-kan
  • miyagi

KANEZAKI Sasa-kama-kan / 1store

Official Website

Experience all of Sendai in the Sasakama Building

December 1st, 2019, to February 29th, 2020

●Experience the food and culture of Sendai and Miyagi　4,000 yen
Try making Sasakama yourself with the help of Kamaboko craftsmen & Lunch: Miyagi regional cuisine "Harako mixed rice" & Tour of Sendai's traditional Tanabata decorations
●Sasa-Kamaboko and Japanese sake tasting　3,000 yen
Taste Sasa-Kamaboko fried right in front of your eyes by Kamaboko craftsmen and Miyagi's local sake
●Do-it-yourself Tanabata decorations and sweets at a cafe　3,000 yen
Try making Sendai's traditional Tanabata decorations yourself and enjoy a "Sweets plate at Kamaboko-ya"
※all courses include a souvenir

S-PAL YAMAGATA
  • yamagata

S-PAL YAMAGATA / 1store

Official Website

Welcome Sale

January 14th to 31st, 2020

Bargain sale

S-PAL SENDAI
  • miyagi

S-PAL SENDAI / 1store

Official Website

Novelty goods present

December 2019 to February 2020

Novelty goods present

FUJISAKI DEPARTMENT STORE
  • miyagi

FUJISAKI DEPARTMENT STORE / 1store

Official Website

Hello Kitty novelty goods present!

December 1st, 2019, to February 29th, 2020

Present your coupon at the tax free counter on the first floor of the main building to get a Hello Kitty novelty item as present if you do a tax exemption transaction for a purchase of over 5,000 yen! First 200 customers only

S-PAL KORIYAMA
  • fukushima

S-PAL KORIYAMA / 1store

Official Website

Hello Kitty novelty item present

Janaury 2, 2020 to February 29, 2020

Customers who make purchases of at least 3,000 yen (including tax) and present a passport at the Information Counter on the 1st floor of the S-PAL Koriyama Main Building will receive a Hello Kitty novelty item (one item per person; offer ends when supplies run out).

S-PAL FUKUSHIMA
  • fukushima

S-PAL FUKUSHIMA / 1store

Official Website

Novelty goods present

January 9th to 31st, 2020

Novelty goods present

Sakurano Department Aomori Store
  • aomori

Sakurano Department Aomori Store / 1store

Official Website

Shopping fare for foreign visitors to Japan

January 24th to February 29th, 2020

Hello Kitty novelty item present for the first 200 people who do a tax exemption transaction (1 item per person regardless of the transaction amount, will end as soon as goods run out)

SENDAI PARCO
  • miyagi

SENDAI PARCO / 1store

Official Website

Japan shopping festival gift campaign

January 24th to February 29th, 2020

Hello Kitty novelty item present on a first come basis for customers who make a purchase over 3,000 yen including tax and present their passport (1 item per person, will end as soon as goods run out)

Topico&ALS
  • akita

Topico&ALS / 1store

Official Website

Japan shopping festival Tōhoku

December 2019 to February 2020

Discount, complimentary ticket, novelty goods

Aomori Station Building LOVINA,Shin-Aomori Station Building AOMORI SYUNMIKAN,Hirosaki Station Building APPLIESE, A-FACTORY
  • aomori

Aomori Station Building LOVINA,Shin-Aomori Station Building AOMORI SYUNMIKAN,Hirosaki Station Building APPLIESE, A-FACTORY / 4stores

Official Website

Photo spot setup

January 24th to 30th, 2020

Photo spot setup where the pattern changes if you use flash

Date-no-Gyutan Honpo・Aobateri(S-PAL SENDAI)
  • miyagi

Date-no-Gyutan Honpo・Aobateri(S-PAL SENDAI) / 5stores

Official Website

Novelty goods present

December 2019 to February 2020

Novelty goods present for customers who spend more than 5,000 yen including tax

Souvenir shop Sendai(Sendai Station 2F・3F),Souvenir shop Yamagata,Souvenir shop Yonezawa,Daichikan,Gurutto Yu Aomori,Souvenir shop Komachien
  • miyagi
  • yamagata
  • akita
  • aomori

Souvenir shop Sendai(Sendai Station 2F・3F),Souvenir shop Yamagata,Souvenir shop Yonezawa,Daichikan,Gurutto Yu Aomori,Souvenir shop Komachien / 6stores

Official Website

Welcome TOHOKU campaign

January 25th, 2020, until novelty goods run out

①When at a store at Sendai station
　　Customers using the tax free counter on the 2nd floor of Sendai station will receive a novelty goods present
②When outside of Sendai station
　　If you buy something at a participating store, you will receive a novelty goods present when you show your "JR EAST PASS"

Aomori Sightseeing Product Mansion ASPM
  • aomori

Aomori Sightseeing Product Mansion ASPM / 1store

Official Website

10% off at the observation deck and panorama movie by showing your passport

October 19th, 2019, to January 17th, 2020

10% off at the observation deck on the 13th floor and the 360° panorama movie when you present your passport

Sendai Mitsukoshi
  • miyagi

Sendai Mitsukoshi / 1store

Official Website

Seasonal cosmetics campaign

January 22nd to February 5th, 2020

Customers who make a purchase of more than 10,000 yen in cosmetics from participating brands during the event period will receive a novelty goods present.
Clé de peau Beauté, SHISEIDO, DECORTÉ, est, KANEBO, SUQQU, shu uemura, ALBION, AYURA, ACSEINE, RMK, Jurlique, Attenir

Sendai Mitsukoshi
  • miyagi

Sendai Mitsukoshi / 1store

Official Website

5% discount guest card offer

Continuing offer

For customers who are foreign visitors to Japan. Receive a 5% discount when shopping at the Mitsukoshi Isetan group. For details, visit our website.

ADAM ET ROPÉ.ROPÉ.ROPÉ PICNIC.ADAM ET ROPÉ Le Magasin.ViS
  • aomori
  • akita
  • iwate
  • yamagata
  • miyagi
  • fukushima

ADAM ET ROPÉ.ROPÉ.ROPÉ PICNIC.ADAM ET ROPÉ Le Magasin.ViS / 13stores

Official Website

10% OFF when showing your passport

December 1st, 2019, to February 29th, 2020

※Conditions are described in the following.
【Miyagi prefecture】
◎ "ADAM ET ROPÉ", " ADAM ET ROPÉ Le Magasin" (S-PAL SENDAI)
　・only proper products included
　・some products are excluded
　・maximum of 3 items
　・cannot be used together with other discounts
◎ "ROPÉ", "ViS", "ROPÉ PICNIC" (S-PAL SENDAI)
　・some products are excluded
　・cannot be used together with other discounts
◎ "ViS/ROPÉ PICNIC" (MITSUI OUTLET PARK SENDAI PORT)
　・some products are excluded　
　・cannot be used together with other discounts
【Iwate prefecture】
◎ "ViS" (Fezan)
　・some products are excluded
　・cannot be used together with other discounts
【Aomori prefecture】
◎ "ROPÉ PICNIC" (Aomori Station Building LOVINA)
　・some products are excluded
　・cannot be used together with other discounts
◎ "ROPÉ" (Sakurano Department Aomori Store)
　・some products are excluded
　・cannot be used together with other discounts
【Fukushima prefecture】
◎ "ROPÉ PICNIC", "ViS" (S-PAL KORIYAMA)
　・some products are excluded
　・cannot be used together with other discounts
【Yamagata prefecture】
◎ "ViS" (S-PAL YAMAGATA)
　・some products are excluded
　・cannot be used together with other discounts
【Akita prefecture】
◎ "ROPÉ PICNIC" (Topico&ALS)
　・some products are excluded
　・cannot be used together with other discounts

SELVA
  • miyagi

SELVA / 1store

Official Website

Pending

Pending

Pending

KAWATOKU DEPARTMENT STORE
  • iwate

KAWATOKU DEPARTMENT STORE / 1store

Official Website

Welcome To IWATE campaign

January 17th to March 31st, 2020

Novelty goods present for customers who did a tax exemption transaction

Fezan
  • iwate

Fezan / 1store

Official Website

Present of Japanese sweets from Iwate

January 10th to February 29th, 2020

Customers who visit the tax free counter (customers who complete a tax exemption transaction) or show their "JR EAST PASS" will receive a Japanese confectionery present from a sweets maker representing Iwate (limited to 300 pieces) ※offer will end as soon as goods run out

ZUNDA SARYO(S-PAL SENDAI)
  • miyagi

ZUNDA SARYO(S-PAL SENDAI) / 1store

Official Website

Mashed beans shake (regular) discount

December 2019 to February 2020

You can enjoy 1 mashed soybean shake (regular) for 200 yen

KINMAN
  • akita

KINMAN / 1store

Postcard present (Kinman Topico store)

December 1st, 2019, to February 29th, 2020

We will present customers who made a purchase over 2,000 yen with a postcard.

yamagatameiten(S-PAL YAMAGATA)
  • yamagata

yamagatameiten(S-PAL YAMAGATA) / 1store

Japan shopping festival campaign

January 24th to 30th, 2020

Sawasho traditional yubeshi (sweet yuzu-flavoured steamed dumpling) 10% discount

NewDays･KIOSK･BOOKEXPRESS･MEGURIMEGURUME
  • miyagi
  • fukushima
  • yamagata

NewDays･KIOSK･BOOKEXPRESS･MEGURIMEGURUME / 60stores

Official Website

Stores where you can use Southern Tōhoku inbound railway pass special offers (500 yen gift certificate)

December 1st, 2019, to March 31st, 2020

Can be used when purchasing items for more than 500 yen at "New Days", "KIOSK", "BOOKEXPRESS", or "Megurimegurume" inside stations in Miyagi, Fukushima, or Yamagata prefectures
(Note 1: Some stations are excluded: Soma, Haranomachi, Iwaki, Yumoto, Izumi, Tsuruoka, Sakata, Kesennuma）
(Note 2: Cannot be used when purchasing cigarettes, Suica cards, Prepaid cards, or other gift certificates, or when paying Suica charge, public utilities charges, or services products such as delivery fees)

NewDays･KIOSK･BOOKEXPRESS･MEGURIMEGURUME
  • miyagi
  • fukushima
  • yamagata

NewDays･KIOSK･BOOKEXPRESS･MEGURIMEGURUME / 60stores

Official Website

Stores where you can use offers from MaaS for sightseeing in the Sendai area (100 yen or 500 yen gift certificate)

February 1st to 29th, 2020 (planned)

Can be used when purchasing items at "New Days", "KIOSK", "BOOKEXPRESS", or "Megurimegurume" inside Sendai station
(Note 1: Cannot be used when purchasing Suica cards, Prepaid cards, or other gift certificates, or when paying Suica charge, public utilities charges, or services products such as delivery fees)

sanmangoku（S-PAL SENDAI,S-PAL FUKUSHIMA,koriya omiyagekan)
  • miyagi
  • fukushima

sanmangoku（S-PAL SENDAI,S-PAL FUKUSHIMA,koriya omiyagekan) / 3stores

Official Website

Sweets Gift

December 1, 2019 to February 29, 2020

Gift of two Mamador sweets for customers who make purchases of at least over 3,000 yen (including tax) and present a JR EAST PASS

jizakenomori
  • fukushima

jizakenomori / 1store

Official Website

Presents only for foreign tourists

December 1st, 2019, to February 29th, 2020

Present of 1 Kiki sake cup (small)

koriyamaomiyagekankashiwaya、fukushimakashiwayaesuparuten、miyagikashiwayaersuparuten
  • miyagi
  • fukushima

koriyamaomiyagekankashiwaya、fukushimakashiwayaesuparuten、miyagikashiwayaersuparuten / 3stores

Official Website

Hospitality campaign

December 1st, 2019, to February 29th, 2020

Confectionery present

koriyama omiyagekan kannoya、fukushima esuparuten kannoya
  • fukushima

koriyama omiyagekan kannoya、fukushima esuparuten kannoya / 2stores

Official Website

Kannoya sweets gift campaign

December 2019 to February 2020

For every purchase of over 1,000 yen of Kannoya goods you will get 1 novelty confectionery

ochanoigetakikusuian(S-PAL SENDAI)
  • miyagi

ochanoigetakikusuian(S-PAL SENDAI) / 1store

Official Website

Shop and get a Kikufuku!

December 1st, 2019, to March 31st, 2020

Present of 1 Kikufuku matcha fresh cream daifuku (rice cake stuffed with bean jam) for customers who show the Japan shopping festival screen and make a purchase of over 2,000 yen

Photo Contest

photo Contest

Sponsored company:

  • JR EAST

ANA Discover JAPAN Fare

JAPAN AIRLINES

Experience Sendai Activities

  • ■ East Japan Railway Company
  • ■ Japan Council of Shopping Centers
  • ■ Japan Department Stores Association
  • ■ Japan Hotel Association
  • ■ Japan National Tourism Organization
  • ■ Japan Travel And Tourism Association
  • ■ Tohoku Bureau of Economy, Trade and Industry
  • ■ Tohoku District Transport Bureau
  • ■ Tohoku Tourism Promotion Organization